High performance, health, and joy: Your sustainable path.
I'm Tony Varela, and this is what I want for you:
To understand your body better and discover how to function at your best
To integrate sports into your life in a sustainable and healthy way
To have practical tools to manage your mental and physical energy
To achieve high performance in whatever you pursue—and be able to sustain it over time
To turn the energy you invest in life into joy and a meaningful contribution to the world
I’m an athlete, a certified coach in exponential health, endurance sports, and personal development, and a fellow human. My work is people-centered, grounded in science and real-life experience, and supported by technology. I’ve guided many individuals on their paths to growth and sustainable performance.
“Always WITH THE BODY, never against it”
Programs
No matter where you are on your journey—athletic, professional, or both—there’s a coaching path designed to support you.
NUMA - Manage Your Energy. Strengthen Your Leadership.
🎯 For leaders who care about performing at their best—while protecting and optimizing their health and longevity.
⚡ A 6-week program that delivers practical tools and strategies—integrating movement, mental resets, and nutrition—to help you manage your energy effectively.
MAX - Sustainable Growth for High Performers in Sports & Life
🎯 For driven athletes balancing demanding schedules who want to perform at their best—without compromising long-term health.
⚡ A premium, high-touch coaching experience that combines endurance science, energy optimization, mindset tools, and nutrition—to help you train, lead, and live at your best, sustainably.
SMART.A - Train Smarter. Perform Stronger. Stay Healthy
🎯 For cyclists, runners & triathletes who want to improve performance—without burning out or wasting time.
⚡ Personalized, data-driven training built in structured mesocycles—with coaching feedback and adjustments to help you train smarter, feel stronger, and progress consistently.
My Approach to Lasting Performance
My method lives at the intersection of endurance sports science, exponential health, and mindset. This approach helps you live and perform better — by making your body and mind your allies, and turning the path itself into the reward.
Beyond Performance. Rooted in Purpose.
I wasn’t always a coach.
Before this work, I was an engineer, a business owner—and someone who faced a profound personal loss that changed everything.
Since then, I’ve dedicated my life to understanding how we truly function—physically, mentally, emotionally—and how awareness, movement, and resilience can reshape the way we live.
This isn’t theory. It’s a path I’ve walked.
And it might just shift how you move, lead, and show up in the world.
Testimonials
“I started working with Tony, focusing on very basic aspects that were out of balance, like sleep control, steps, breathing, nutrition and how to improve my athletic performance. I also learned how to better manage business trips and incorporate daily reflections into my routine.
I've found an inner peace that is difficult to explain, and without a doubt, I am happy” — Katherine Mächler, Senior Director, adidas AG.
“What makes Tony different from other coaches I’ve worked with is his ability to see the whole person. He’s not rigid, he’s real. He gets it. He’s helped me blend the worlds of sport, work, and life into something sustainable and powerful.
Tony is more than a coach—he’s a catalyst. Thanks to him, I’m not just training better. I’m living better.“ — Marcos Bayuelo, Triathlete, Senior VP Product and Marketing, Wingtra AG"
“Working with Tony and Luz in preparation for the 2025 Atlas Mountain Race made all the difference. Balancing a demanding job and family life wasn’t easy, but Tony’s flexibility and attention to my schedule made it work. Their passion, precision, and presence are unmatched. For the next race, there’s no question—I’ll be working with them again.”
— Marco Schicker, Ultra-Cyclist, COO Wingtra AG
Let’s connect.
If something here spoke to you, I’d love to hear from you. Ask a question, share a thought, or explore how we might work together.